{
 "_readme": "All copy and images for My Red Thread. Text in [brackets] is a fact still missing and renders as a placeholder. 'by' says whose words: valentin, claude (needs Valentin's yes), or story (Valentin's story, Claude's wording). Images: 'desktop' is 16:10, 'phone' is the portrait crop; if both are null a placeholder slide is drawn from 'brief'. Keep anything that matters inside the middle 4:5 of a 16:10 frame. title: card headline for the darkroom cards, lead + optional rotating words (roll) + optional tail; rolls only where they add meaning.",
 "meta": {
  "title": "My Red Thread",
  "name": "Valentin Schmid",
  "place": "Stammheim, Switzerland",
  "status": "draft 2026-10-22"
 },
 "versions": {
  "general": {
   "note": null
  },
  "direct": {
   "param": "for=charlie",
   "note": {
    "text": "Charlie, Piggy thought we should talk. Before we do: who I am, in a few slides.",
    "by": "valentin"
   }
  }
 },
 "chapters": [
  {
   "id": "intro",
   "name": "Intro",
   "question": "1988 – still going",
   "tint": [
    "#2A1D2E",
    "#C46A3A"
   ]
  },
  {
   "id": "curiosity",
   "name": "Curiosity",
   "question": "How does it work, and can I do it too?",
   "tint": [
    "#1D1A16",
    "#9A6A34"
   ]
  },
  {
   "id": "systems",
   "name": "Systems",
   "question": "How do the pieces fit together?",
   "tint": [
    "#10202B",
    "#5C7D8F"
   ]
  },
  {
   "id": "worth",
   "name": "Worth it",
   "question": "What is actually worth",
   "roll": [
    "making",
    "your time",
    "doing"
   ],
   "rollStatic": "making",
   "tint": [
    "#1A0606",
    "#8E1B12"
   ]
  },
  {
   "id": "people",
   "name": "People",
   "question": "Who do I make it with?",
   "tint": [
    "#141A2A",
    "#B08A4E"
   ]
  },
  {
   "id": "onelife",
   "name": "One life",
   "question": "One life. Am I living it?",
   "tint": [
    "#0D1830",
    "#C27A48"
   ]
  },
  {
   "id": "next",
   "name": "Next",
   "question": "What's next?",
   "tint": [
    "#1B2129",
    "#9AA6B2"
   ]
  }
 ],
 "prints": [
  {
   "id": "intro",
   "chapter": "intro",
   "big": true,
   "headline": "This is my red thread.",
   "front": "Born in 1988 and raised in Switzerland by a creative father and a loving mother. I don't believe in coincidences: some things pull, and I notice them when I cut out the noise and listen.",
   "by": "claude",
   "back": [
    "Mechanic by trade",
    "20+ years in automotive",
    "Ex Tesla, ex COO",
    "Now: AI, systems and what's worth making"
   ],
   "image": {
    "desktop": "images/existing/01-red-line-desktop.jpg",
    "phone": "images/existing/01-red-line-phone.jpg",
    "source": "existing-film",
    "brief": "Taillights in the dark, one after another (bar, ribbed, round), then one red line; loops (VIER AUSPUFFROHRE, lights sequence)",
    "alt": "In the dark, one red taillight after another lights up, then they narrow into a single red line of light.",
    "video": {
     "desktop": "images/existing/01-red-lights-loop-desktop.mp4",
     "phone": "images/existing/01-red-lights-loop-phone.mp4",
     "loop": true
    },
    "label": null,
    "alternatives": [
     {
      "video": {
       "desktop": "images/existing/01-red-line-desktop.mp4",
       "phone": "images/existing/01-red-line-phone.mp4",
       "loop": false
      },
      "note": "end of the lights sequence only, plays once and holds on the red line"
     }
    ],
    "poster": {
     "desktop": "images/existing/01-red-lights-loop-desktop-first.jpg",
     "phone": "images/existing/01-red-lights-loop-phone-first.jpg"
    }
   },
   "title": {
    "lead": "This is my red thread.",
    "roll": null,
    "by": "claude"
   }
  },
  {
   "id": "early",
   "chapter": "curiosity",
   "headline": "My curiosity started early.",
   "front": "When something matters, I research like a maniac until I understand how it works and how it connects. Then I go and try it.",
   "by": "valentin",
   "back": [
    "Me at about two, 1990.",
    "Probieren geht über Studieren: trying, failing and learning get you there wiser and faster than planning it all out first."
   ],
   "image": {
    "desktop": "images/existing/02-early-mac-desktop.jpg",
    "phone": "images/existing/02-early-mac-phone.jpg",
    "source": "real",
    "inset": 0,
    "brief": "Valentin as a small child at the early Mac",
    "alt": "Valentin as a small child at an early Apple Macintosh, one hand on the mouse.",
    "wall": {
     "video": {
      "desktop": "images/existing/02-mac-young-wide-desktop.mp4",
      "phone": "images/existing/02-mac-young-wide-pan-phone.mp4",
      "loop": true
     },
     "poster": {
      "desktop": "images/existing/02-mac-young-wide-desktop-first.jpg",
      "phone": "images/existing/02-mac-young-wide-pan-phone-first.jpg"
     },
     "label": "AI image",
     "alternatives": [
      {
       "phone": "images/existing/02-mac-young-phone.mp4",
       "note": "portrait Mac clip, static 4:5 crop"
      }
     ]
    },
    "card": {
     "src": "images/existing/02-early-mac-phone.jpg",
     "label": null,
     "focus": [
      0.5,
      0.5
     ],
     "alt": "Valentin as a small child at an early Apple Macintosh, one hand on the mouse."
    }
   },
   "title": {
    "lead": "My curiosity started",
    "roll": [
     "early.",
     "at the Mac.",
     "with a mouse."
    ],
    "by": "claude"
   }
  },
  {
   "id": "exhausts",
   "chapter": "curiosity",
   "headline": "Four exhausts.",
   "front": "At four I asked my mum why that Ferrari 512 TR had four exhaust pipes. She didn't know, and I've been finding out ever since.",
   "by": "story",
   "back": [
    "My granddad drove amateur rallies.",
    "Formula One since I was 6. I did the math: 618 races, 37,821 laps, roughly 987 hours or 41 days of my life. Worth it.",
    "Die-hard LH44 fan since his first race with McLaren."
   ],
   "image": {
    "desktop": "images/existing/03-kid-asking-desktop.jpg",
    "phone": "images/existing/03-kid-asking-phone.jpg",
    "source": "existing-film",
    "brief": "The four-year-old asking his mum (VIER AUSPUFFROHRE, opening)",
    "alt": "A small boy holding a red toy Ferrari turns to ask his mother something.",
    "video": {
     "desktop": "images/existing/03-kid-asking-desktop.mp4",
     "phone": "images/existing/03-kid-asking-phone.mp4",
     "loop": true
    },
    "label": "AI image",
    "wall": {
     "video": {
      "desktop": "images/existing/03-kid-asking-desktop.mp4",
      "phone": "images/existing/03-kid-asking-phone.mp4",
      "loop": true
     },
     "poster": {
      "desktop": "images/existing/03-kid-asking-desktop-first.jpg",
      "phone": "images/existing/03-kid-asking-phone-first.jpg"
     },
     "label": "AI image"
    },
    "card": {
     "src": "images/existing/03-tips-card.jpg",
     "label": "AI image",
     "focus": [
      0.5,
      0.62
     ],
     "alt": "The four exhaust tips of a red Testarossa, seen from behind at dusk."
    },
    "alternatives": [
     {
      "desktop": "images/existing/03b-pointing-desktop.jpg",
      "phone": "images/existing/03b-pointing-phone.jpg",
      "note": "Valentin pointing at four exhausts (film hook frame)"
     },
     {
      "desktop": null,
      "note": "Four exhaust tips, Testarossa scale model: NAS .../world-b/p01-tips/"
     }
    ]
   },
   "film": {
    "src": "images/existing/film-vier-auspuffrohre-720.mp4",
    "poster": "images/existing/film-vier-auspuffrohre-poster.jpg",
    "title": "VIER AUSPUFFROHRE",
    "duration": "1:44",
    "button": "Watch the film",
    "by": "claude"
   },
   "title": {
    "lead": "Why four",
    "roll": [
     "exhausts?",
     "pipes?",
     "anything?"
    ],
    "by": "claude"
   }
  },
  {
   "id": "hands",
   "chapter": "curiosity",
   "headline": "Hands inside the machine.",
   "front": "Martha Beck's Finding Your Own North Star put words to what I always knew: I'm a builder. I'm good at building foundations that work, and polishing one thing for years isn't for me.",
   "by": "claude",
   "back": [
    "Automobil-Mechatroniker EFZ, 2011. To this day it pays off: I understand mechanics and electronics, whether I'm fixing a broken connector out on the trail or building my own furniture.",
    "Once took an engine apart without labelling the screws. Paid for it later, in time."
   ],
   "image": {
    "desktop": "images/existing/04-hands-engine-desktop.jpg",
    "phone": "images/existing/04-hands-engine-phone.jpg",
    "source": "stock: Pexels video 8469674 (free licence, no attribution required); own workshop footage preferred later",
    "brief": "Hands with a ratchet working on a red engine cover in a workshop",
    "alt": "Two hands work a ratchet on the red engine cover of a car in a workshop.",
    "label": null,
    "wall": {
     "video": {
      "desktop": "images/existing/04-hands-engine-desktop.mp4",
      "phone": "images/existing/04-hands-engine-phone.mp4",
      "loop": true
     },
     "poster": {
      "desktop": "images/existing/04-hands-engine-desktop-first.jpg",
      "phone": "images/existing/04-hands-engine-phone-first.jpg"
     },
     "label": null
    }
   },
   "title": {
    "lead": "Hands inside the",
    "roll": [
     "machine.",
     "engine.",
     "car."
    ],
    "by": "claude"
   }
  },
  {
   "id": "systems",
   "chapter": "systems",
   "headline": "We are a system.",
   "front": "Everything is a piece of a bigger system. Thinking in systems shows what specialists miss: how a change over here plays out over there. Most problems need a systematic approach.",
   "by": "claude",
   "back": [
    "Piggy connects people and brands. I connect tools, processes and tech.",
    "Wherever I arrive, I look for where it might break, and for the tools, knowledge or people who close my blind spots.",
    "The Audi B5 S4 Avant on the wall is the second car I ever bought. Should have kept it."
   ],
   "backNote": "Piggy line: Valentin's comparison, check with Piggy",
   "image": {
    "desktop": "images/existing/05-car-exploded-desktop.jpg",
    "phone": "images/existing/05-car-exploded-tall-phone.jpg",
    "source": "ai (Higgsfield clip)",
    "brief": "A dark blue estate car comes apart into its parts in a white studio and goes back together",
    "alt": "A dark blue estate car comes apart into its parts, engine, seats, doors and wheels floating in order, then goes back together.",
    "label": "AI image",
    "wall": {
     "video": {
      "desktop": "images/existing/05-car-exploded-desktop.mp4",
      "phone": "images/existing/05-car-exploded-tall-phone.mp4",
      "loop": true
     },
     "poster": {
      "desktop": "images/existing/05-car-exploded-desktop-first.jpg",
      "phone": "images/existing/05-car-exploded-tall-phone-first.jpg"
     },
     "label": "AI image"
    }
   },
   "title": {
    "lead": "We are a system.",
    "roll": null,
    "by": "claude"
   }
  },
  {
   "id": "carco",
   "chapter": "systems",
   "headline": "Inside the company.",
   "front": "I've seen from the inside what happens when a company forgets its why: the values blur, and people stop committing to what they believe in. That's why honesty is at the core of who I am.",
   "by": "claude",
   "back": [
    "I can't stand disconnected values, or behaviour that isn't in line with them, so I had to learn to live and work differently.",
    "What I took from Tesla is the opposite: everything is possible, nothing has to be done the way it always was, and you do it before you perfect it.",
    "Audi and Tesla, 2011 to 2019"
   ],
   "image": {
    "desktop": "images/existing/06-cockpit-desktop.jpg",
    "phone": "images/existing/06-cockpit-phone.jpg",
    "source": "existing-film (fallback: own photo from Audi or Tesla days preferred)",
    "brief": "Valentin at the wheel (VIER AUSPUFFROHRE, \"twenty years in the industry\")",
    "alt": "Valentin at the wheel of a red sports car, looking into the camera.",
    "label": "AI image"
   },
   "backNote": "Brand list from the VIER AUSPUFFROHRE voiceover; roles and years still missing",
   "title": {
    "lead": "Inside the company.",
    "roll": null,
    "by": "claude"
   }
  },
  {
   "id": "gowago",
   "chapter": "systems",
   "headline": "Building systems?",
   "front": "When I get stuck, I take a breath and a step back and try to understand what happened and why. Then I ask what I can improve myself, before I ask others to.",
   "by": "claude",
   "back": [
    "The market will never be perfect for you, and neither will geopolitics.",
    "gowago, 2019 to Feb 2026: head of sales and operations, COO from Nov 2023.",
    "Then I left, to start my own thing and to explore. From the outside that made no sense, and yet I just knew: this is not what I'm here to give."
   ],
   "image": {
    "desktop": "images/existing/07-gears-bw-desktop.jpg",
    "phone": "images/existing/07-gears-bw-phone.jpg",
    "source": "ai (Higgsfield clip, graded black and white)",
    "brief": "A handful of gears, then more and more engage until the frame is a full machine; plays once and holds",
    "alt": "In black and white, a few gears turn on a dark surface, then more and more join until the whole frame is one turning machine.",
    "label": "AI image",
    "wall": {
     "video": {
      "desktop": "images/existing/07-gears-bw-desktop.mp4",
      "phone": "images/existing/07-gears-bw-phone.mp4",
      "loop": false
     },
     "poster": {
      "desktop": "images/existing/07-gears-bw-desktop-first.jpg",
      "phone": "images/existing/07-gears-bw-phone-first.jpg"
     },
     "label": "AI image"
    }
   },
   "title": {
    "lead": "Building systems?",
    "roll": null,
    "by": "claude"
   }
  },
  {
   "id": "anyone",
   "chapter": "worth",
   "headline": "Anyone (who wants to) can make anything now.",
   "front": "My question is shifting from \"Can I?\" to \"Should I?\". When the barrier to building is gone, the challenge shifts to values, ethics and taste. Is what I make worth someone else's time, and mine?",
   "by": "story",
   "back": [
    "Malojapass, 1 am. While running the Tesla pop-up store in St. Moritz I got bored one evening and wanted to try light-streak photography.",
    "Tripod strapped to a tree with a ratchet, because it was windy as hell.",
    "No traffic on a weeknight, so I had a choice: give up or start driving myself. The shot is my answer."
   ],
   "image": {
    "desktop": "images/existing/08-malojapass-desktop.jpg",
    "phone": "images/existing/08-malojapass-phone.jpg",
    "source": "own-photography",
    "brief": "Own photograph: Malojapass at 1 am, the light trails are Valentin driving the pass during one long exposure",
    "alt": "Long exposure of the Malojapass at night: red and white light trails trace the hairpin bends through snow and dark forest.",
    "label": "Not AI. The lights are me.",
    "wall": {
     "video": null,
     "poster": {
      "desktop": "images/existing/08-malojapass-desktop.jpg",
      "phone": "images/existing/08-malojapass-phone.jpg"
     },
     "label": "Not AI. The lights are me."
    },
    "card": {
     "src": "images/existing/08-malojapass-phone.jpg",
     "label": null,
     "focus": [
      0.45,
      0.7
     ],
     "alt": "Long exposure of the Malojapass at night: red and white light trails trace the hairpin bends through snow and dark forest."
    }
   },
   "title": {
    "lead": "Anyone (who wants to) can make",
    "roll": [
     "anything.",
     "images.",
     "films."
    ],
    "by": "claude"
   }
  },
  {
   "id": "since",
   "chapter": "worth",
   "headline": "Knowing when to stop.",
   "front": "Honesty comes with consequences: staying honest teaches you what to stop, start or continue, whether it's a business idea, a relationship or anything else.",
   "by": "story",
   "back": [
    "SINCE was a merch brand: launched within 24 hours, with its own Shopify store, and killed within a week.",
    "Winning a customer cost more than they would ever spend with us. Not worth my time, and not what I'm here to do."
   ],
   "image": {
    "desktop": "images/existing/08b-since-caps-v2-desktop-first.jpg",
    "phone": "images/existing/08b-since-caps-v2-phone-first.jpg",
    "source": "own: SINCE product images, NAS SYSTEMSCHMID/SINCE/SINCE assets/hero (no Switzerland cap)",
    "brief": "SINCE caps cycling, 0.4 s each, on the thread red",
    "alt": "Baseball caps embroidered \"Great since\" with a country and a year: Japan 660 BC, Italy 1861, USA 1776 and more.",
    "label": null,
    "wall": {
     "video": {
      "desktop": "images/existing/08b-since-caps-v2-desktop.mp4",
      "phone": "images/existing/08b-since-caps-v2-phone.mp4",
      "loop": true
     },
     "poster": {
      "desktop": "images/existing/08b-since-caps-v2-desktop-first.jpg",
      "phone": "images/existing/08b-since-caps-v2-phone-first.jpg"
     },
     "label": null
    }
   },
   "title": {
    "lead": "Knowing when to stop.",
    "roll": null,
    "by": "claude"
   }
  },
  {
   "id": "unhomologated",
   "chapter": "worth",
   "headline": "What if?",
   "front": "To me, unhomologated is alternative realities. What if BMW had actually built its GT1? What if Renault had worked with Hartley and made the R5 revival a V12 instead of an EV?",
   "by": "claude",
   "back": [
    "Some physicists think parallel universes are real, so who knows.",
    "The tools are tools: Magnific, Higgsfield, Blender or whatever comes next. What decides is consistency, coherence and taste, and your eye for that one detail on a particular car.",
    "Instagram: @unhomologated, unhomologated.com"
   ],
   "image": {
    "desktop": "images/existing/09-uh-montage-v4-desktop.jpg",
    "phone": "images/existing/09-uh-montage-v4-phone.jpg",
    "source": "existing: montage of the UNHOMOLOGATED pieces un-001 to un-011, one moment per car (scripts/montage-09.sh)",
    "label": "AI image",
    "brief": "Fast montage, 0.5 s then 0.35 s cuts across all eleven cars incl. the EB120 in the wind tunnel, ending on the M8 GT1 family (9.3 s)",
    "alt": "A fast montage of eleven imagined cars from UNHOMOLOGATED, one after another, ending on a row of BMW M8 GT1s in a dark hall.",
    "alternatives": [
     {
      "desktop": "images/existing/09-un-348-desktop.jpg",
      "phone": "images/existing/09-un-348-phone.jpg",
      "note": "un-009 Ferrari 348 in Tuscany (first build)"
     },
     {
      "desktop": "images/existing/09-m8-reveal-desktop.jpg",
      "phone": "images/existing/09-m8-reveal-phone.jpg",
      "video": {
       "desktop": "images/existing/09-m8-reveal-desktop.mp4",
       "phone": "images/existing/09-m8-reveal-phone.mp4",
       "loop": true
      },
      "note": "un-010 M8 GT1 \"01 The reveal\", first 23.8 s"
     }
    ],
    "wall": {
     "video": {
      "desktop": "images/existing/09-uh-montage-v4-desktop.mp4",
      "phone": "images/existing/09-uh-montage-v4-phone.mp4",
      "loop": true
     },
     "poster": {
      "desktop": "images/existing/09-uh-montage-v4-desktop-first.jpg",
      "phone": "images/existing/09-uh-montage-v4-phone-first.jpg"
     },
     "label": "AI images"
    }
   },
   "title": {
    "lead": "What if?",
    "roll": null,
    "by": "claude"
   }
  },
  {
   "id": "wasc",
   "chapter": "worth",
   "headline": "Worth a Shot Club",
   "front": "Worth a Shot Club brings together people who want to take their own shot, in whatever form, because your life is worth taking shots.",
   "by": "claude",
   "back": [
    "We follow AI for what's worth your attention, try the claims on real work and share the tools to build with yourself, in a community that supports each other.",
    "Instagram: @worthashot.club"
   ],
   "image": {
    "desktop": "images/existing/10-wasc-cross-v2-desktop-first.jpg",
    "phone": "images/existing/10-wasc-cross-v2-phone-first.jpg",
    "source": "own: WASC v2 website footer, the spinning target (three.js) with the digit field, recorded headless 23 Oct 2026",
    "brief": "The Worth a Shot Club target turning slowly in front of the moving digit field, oxblood",
    "alt": "The Worth a Shot Club target, a wireframe cross of four rounded arms around a small sphere, turns slowly on an oxblood wall full of faint moving characters.",
    "video": {
     "desktop": "images/existing/10-wasc-cross-v2-desktop.mp4",
     "phone": "images/existing/10-wasc-cross-v2-phone.mp4",
     "loop": true
    },
    "poster": {
     "desktop": "images/existing/10-wasc-cross-v2-desktop-first.jpg",
     "phone": "images/existing/10-wasc-cross-v2-phone-first.jpg"
    },
    "label": null,
    "alternatives": [
     {
      "desktop": "images/existing/10-wasc-mclaren-desktop.jpg",
      "phone": "images/existing/10-wasc-mclaren-phone.jpg",
      "label": "AI images",
      "source": "existing-wasc (carousel 012 McLaren, frames 1, 2, 4)"
     }
    ]
   },
   "title": {
    "lead": "Worth a Shot Club",
    "roll": null,
    "by": "claude"
   }
  },
  {
   "id": "synergy",
   "chapter": "people",
   "headline": "1 + 1 > 2",
   "front": "We're human, social beings: great things always come from people working together. It works when people who think differently say the truth early.",
   "by": "claude",
   "back": [
    "Listen more than you talk.",
    "Let others finish first.",
    "Try to understand before you try to be understood.",
    "Listen. Process. Talk if necessary.",
    "Everything before the \"but\" is horseshit."
   ],
   "image": {
    "desktop": null,
    "phone": null,
    "source": "ai-or-real",
    "brief": "Two pairs of hands on one workbench",
    "alt": "Two pairs of hands working on one workbench."
   },
   "title": {
    "lead": "1 + 1 > 2",
    "roll": null,
    "by": "claude"
   }
  },
  {
   "id": "onelife",
   "chapter": "onelife",
   "big": true,
   "headline": "We have one life.",
   "front": "Life is fucking beautiful if you let it. Do what you love and do it often, and if you don't like something, change it: we are the creators of our own story.",
   "by": "valentin",
   "back": [
    "The Holstee Manifesto has hung on my wall for ages. My mom gave it to me over ten years ago, and I still stop to reread it from time to time.",
    "It makes complicated things simple and makes me cautious not to waste the time I've been given."
   ],
   "image": {
    "desktop": "images/existing/12-holstee-desktop.jpg",
    "phone": "images/existing/12-holstee-phone.jpg",
    "source": "ai (Higgsfield clip by Valentin, sound removed): the Holstee Manifesto building up line by line; credit line of the poster stays in frame",
    "brief": "The Holstee Manifesto types itself onto white paper, line by line, and holds",
    "alt": "The Holstee Manifesto builds up line by line, from \"This is your life\" to \"Life is short. Live your dream and share your passion.\"",
    "label": "AI video",
    "wall": {
     "video": {
      "desktop": "images/existing/12-holstee-desktop.mp4",
      "phone": "images/existing/12-holstee-phone.mp4",
      "loop": false
     },
     "poster": {
      "desktop": "images/existing/12-holstee-desktop-first.jpg",
      "phone": "images/existing/12-holstee-phone-first.jpg"
     },
     "label": "AI video"
    }
   },
   "title": {
    "lead": "We have one life.",
    "roll": null,
    "by": "claude"
   }
  },
  {
   "id": "tarmac",
   "chapter": "onelife",
   "headline": "Where the tarmac ends.",
   "front": "Off grid I find a primal connection to the landscape and the animals, to roughness and the imperfection in perfection. It leaves a quiet, peaceful energy in me. Touching grass comes close.",
   "by": "claude",
   "back": [
    "Staring into a fire with my dog's head on my lap can make me cry. When I cut out the noise, I understand that loving and being loved is all that counts, and that life is a fragile thing worth living.",
    "A Jeep Gladiator, and a Jeep XJ I'm restoring myself.",
    "Our build on Instagram: @jt_barden"
   ],
   "image": {
    "desktop": "images/existing/13-fire-loop-desktop-first.jpg",
    "phone": "images/existing/13-fire-loop-phone-first.jpg",
    "source": "Valentin, IMG_5926.mov (copy in images/real/13-fire-source.mov), sound removed",
    "brief": "His campfire at dusk, tree line behind, seamless 6.2 s loop",
    "alt": "A campfire burning at dusk, a dark tree line against the blue sky behind it.",
    "wall": {
     "video": {
      "desktop": "images/existing/13-fire-loop-desktop.mp4",
      "phone": "images/existing/13-fire-loop-phone.mp4",
      "loop": true
     },
     "poster": {
      "desktop": "images/existing/13-fire-loop-desktop-first.jpg",
      "phone": "images/existing/13-fire-loop-phone-first.jpg"
     }
    }
   },
   "title": {
    "lead": "Where the",
    "roll": [
     "tarmac ends.",
     "road stops.",
     "signal drops."
    ],
    "by": "claude"
   }
  },
  {
   "id": "next",
   "chapter": "next",
   "headline": "What will we make together?",
   "front": "I don't have a finished word for it yet: something very human, made with new technology that moves people. There are infinite possibilities, so let's find the one worth building.",
   "by": "claude",
   "back": [
    "Something that makes this place a tiny bit better.",
    "valentin@onceicommit.com",
    "linkedin.com/in/davidvalentinschmid",
    "Zurich, Switzerland"
   ],
   "direct": {
    "headline": "Charlie, Piggy: let's see what 1 + 1 + 1 makes.",
    "front": "That's the question we need to figure out, all together.",
    "by": "valentin",
    "title": {
     "lead": "Charlie, Piggy: let's see what 1 + 1 + 1 makes.",
     "roll": null,
     "by": "claude"
    }
   },
   "image": {
    "desktop": "images/existing/14-valentin-stool-desktop.jpg",
    "phone": "images/existing/14-valentin-stool-phone.jpg",
    "source": "Valentin, Google Drive BRANDING/WEBSITE/Valentin/chairvalentinschmid.jpeg (copy in images/real/14-valentin-stool.jpg)",
    "label": null,
    "brief": "Valentin on the wooden stool, in the light: the person who set up the projector in the intro, now visible",
    "alt": "Valentin Schmid sits on a wooden stool in front of a pale studio backdrop, in a black sweater and black sneakers, leaning forward with his hands folded.",
    "alternatives": [
     {
      "brief": "Empty blacktop at dawn, the centre line is red",
      "note": "planned AI still, never made"
     }
    ],
    "label_confirm": "real photo or AI? ask Valentin before launch"
   },
   "title": {
    "lead": "What will we",
    "roll": [
     "make",
     "build",
     "try"
    ],
    "tail": "together?",
    "by": "claude"
   }
  }
 ],
 "intro": {
  "video": {
   "phone": "images/existing/00-intro-setup-phone.mp4",
   "desktop": "images/existing/00-intro-setup-desktop.mp4"
  },
  "poster": {
   "phone": "images/existing/00-intro-setup-phone-first.jpg",
   "desktop": "images/existing/00-intro-setup-desktop-first.jpg"
  },
  "end": {
   "phone": "cut",
   "desktop": "crossfade"
  },
  "pull": {
   "phone": "images/existing/00-intro-pull-phone.mp4",
   "desktop": null
  },
  "pullPoster": {
   "phone": "images/existing/00-intro-pull-phone-first.jpg",
   "desktop": null
  },
  "label": "AI video",
  "source": "Higgsfield clips by Valentin (images/ai/intro/intro-setup-{tall,wide}-source.mp4). Phone cut 5.9 s (0.4-2.1, 3.6-4.6, 5.2-8.4). Desktop cut 6.5 s (0.6-2.2, 3.0-3.9, 5.4-9.4), scaled 1.0126 x 1.030 so its lit rectangle sits on the wide plate (wide-a2) within about 4 px.",
  "note": "Phone: the clip ends wider than the tall plate, so hard cut to the page. Desktop: the clip ends on the wide plate framing, so crossfade about 500 ms to the live plate."
 }
}